Where “Maybe later” ⏳or
“I’ll think 💭 about it” isn’t
🙅♀️ an option. 😎
Welcome to those who want to finally build a brand they can keep , not because it works but because it fits.
✨ 🍳 🥞
Welcome to those who want to finally build a brand they can keep , not because it works but because it fits. ✨ 🍳 🥞
Meet the founder, Astrid Bergina
Founder of Not Crispy Enough, but also former chronic rebuilder.
When I started this business, I was full of ambitions. I knew I had the skills. I went to school for it. I had experience working with clients. I was always on social media scrolling myself away, so I could do it, right?
Spoiler alert: I did not.
And don’t get me wrong, I got clients pretty quickly. With less than 40 followers on my account.
But deep inside, I knew the brand I was building for myself was not what I meant it to be.
People always say you’re going to uncover things while you’re doing it.
However, I have to disagree on that. Because I was so unaligned with the brand I had created, I eventually burnt out. And it took me a year to fully recover.
But at least, I’m there now.
And I couldn’t be more proud of myself.
✨🍳 🥞
You're not bad at business 🤎 You're not crispy enough
✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough
[HOW I THINK]
Having a business should be a pleasure, not torture.
Hustle culture has taught us that what matters most is money. No questions ask about how you get it. And lead us to build businesses that work on paper but don’t fulfill us at all. I personally believe that having a business should be a pleasure, not a torture because that’s the only way for it to last. You didn’t start your business to suffer. So don’t hurt yourself. If deep inside, you feel like whatever you’re building is straining you, just stop. Because if it doesn’t feel right, then it’s probably not the right strategy.
[HOW I WORK]
I say things that other people don’t.
I don’t behave like most professionals. I’m more casual, but I’ll say my piece if I need to. I have a way of framing things that’s completely different.
I see through the bullshit. I see through the excuses.
I don’t look at numbers first. I look at what you understand about your own business. If you can’t explain it to me, you won’t be able to explain it to anyone else. I listen to what you say, but I also notice the contradictions almost immediately.
[WHO I LIKE TO WORK WITH]
I like talented, ambitious people.
Kind people. Down-to-earth people.
I like creative people who want to learn.
Even if I’m not a teacher or a coach, I still know things you don’t so you need to be open to hearing them.
I’m not corporate. I’m not overly polished. I’m casual, direct, and real. So you need to be okay with that.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
The 5 laws of Not Crispy Enough
[BRAND ETHOS]
Define First. Market Second.
Selling Shouldn’t Be This Hard.
Interest Doesn’t Pay the Bills.
Clarity Kills Hesitation.
Undeniable Beats Available.
No bullshit, no fluff, straight to the core of the problem.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
[WHAT FRUSTRATES ME]
The obsession with numbers, and results.
The obsession with numbers and results is getting out of control.
Yes, they matter.
But I believe the journey is more important.
It’s easy to say: this person made $1M in their last launch.
Cool. Really.
But how much work went into it? How many people participated? How many sleepless nights? How many doubts? How many years did it take to get there?
Those are real the questions.
And I’ve never seen them transparently addressed.
[MY SALES BACKGROUND]
Working in sales taught me something simple.
People need to feel confident before they buy.
They’re not looking for the most technical explanation. They’re looking for someone who knows what they’re doing. Someone who can answer their questions clearly. Someone who makes things make sense.
They don’t just see the purchase. They see what comes after. They want reassurance that what they need is what they’re actually going to get.
[WHAT PEOPLE GET WRONG ABOUT BUILDING A BRAND]
Most service providers don’t know what is a brand.
Having a visual identity. Posting content. Showing up online. Having a website. DOES. NOT. MEAN. YOU. HAVE. A. BRAND.
When you have a business, building a brand is a way for you to create a real difference between you and the people in your industry.
Because a brand has a specificity. A reason to be known. A reason to exist.
Most service providers have businesses. They had the skills, so they built their services around it. It’s transactional.
A brand is very much different. Because it relies on emotions. Builds community. People are in it because they feel seen, understood, loved. Not just because they need you. They are participating.
[WHAT I SEE REPEATEDLY]
I see the same thing over and over again.
Talented, ambitious founders rebuilding their business over and over again because even if it might work, it doesn’t feel right.
And you know, with time, I’ve come to understand that some people just aren’t meant to follow the same rules as everybody.
Why?
Because everybody is different. And it’s actually good because that’s what makes every brand different.
Most branding advice is simplify to make easy for beginners to understand. But there’s a lot coming into building a brand.
So if you feel like you’re struggling with your business, just know that it’s because whatever you’re trying to apply is not meant for you.
Profit from your POV
💸🤠💰
Profit from your POV 💸🤠💰
